Head of Paid Media,
10 yrs / Automotive, Retail, Multi-location · currently at
Led paid media across 22 client accounts. Rebuilt Google Shopping and PMax strategy, drove 35% conversion lift in one quarter.
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10 yrs / Automotive, Retail, Multi-location · currently at
Led paid media across 22 client accounts. Rebuilt Google Shopping and PMax strategy, drove 35% conversion lift in one quarter.
8 yrs / DTC, Subscription, Pet · last at
Took email revenue from 12% to 42% of total in 14 months at a DTC subscription brand. Reduced churn 28% through lifecycle programs.
6 yrs / Home Services, DTC, B2B · freelance, ex-
Freelancing for a year, all growth through referrals. Manages home services, DTC, and B2B clients with prices from $5 to $35K.
7 yrs / E-commerce, Automotive · Chicago
Rebuilt PMax audience signals for a multi-location client: 93% CTR lift, 35% conversion increase, 24% CPC reduction in one quarter.
7 yrs / Agency, DTC, Retail · Remote
Promoted intern to Associate Director. Manages enterprise accounts and built an automated ETL pipeline improving data quality across 15 clients.
10 yrs / DTC, Retail, CPG · Remote
Grew client portfolio from $10M to $20M+ annual revenue. Multi-channel strategy across paid, SEO, email, and affiliate. Led major CPG and retail brands.
7 yrs / Amazon, Instacart, DTC · Remote
Promoted to Associate Director managing multi-million dollar enterprise accounts and a team of 5. Built retail media strategy from scratch for several DTC brands.
9 yrs / Media, Creator economy · Remote
Built and ran a 450K+ subscriber editorial program from scratch. Operator-grade content with measurable conversion outcomes.
11 yrs / DTC, Lifestyle · Hybrid / LA
Built brand identity and content engine for a $30M+ DTC apparel brand. Owns photo direction, copy system, social calendar, and creator program end to end.
6 yrs / Beauty, Food & Bev, CPG · Remote
Ran creator programs producing 8-figure attributable revenue annually. Negotiated and managed a roster of 200+ creators across Instagram, TikTok, and YouTube.
8 yrs / Fintech, B2B SaaS · Remote
Built brand voice systems used across product, marketing, and support at two Series B companies. Deep editorial chops with patience for a long doc cycle.
7 yrs / Media, Podcast, Long-form · NYC
Produced and scaled an interview show from 0 to 80K weekly views. Owns the full pipeline: booking, prep, on-set direction, post, and distribution.
14 yrs / PE-backed, Multi-entity · Hybrid / NYC
Owned consolidated reporting across 7 operating entities. Built FP&A function from scratch through two PE recapitalizations.
8 yrs / SEC reporting, Big 4 alum · Hybrid
Owns GAAP / SEC research, consolidations, and SOX reporting at a $1B+ revenue holdco. Big 4 alum, currently at .
11 yrs / SaaS, Subscription, ARR-led · Remote
Built the SaaS metrics layer powering board reporting at two growth-stage companies. Strong on cohort analysis, retention math, and budget vs actuals.
12 yrs / E-commerce, Multi-entity · Hybrid / Austin
Closes monthly in 5 days at a 200-person e-commerce holdco. Built treasury function, owns external audit relationship, and runs a team of 6.
5 yrs / Manufacturing, Inventory-heavy · Hybrid / Dallas
Three years in inventory-heavy GL work, deep on cost accounting and intercompany. Looking for a senior accountant or accounting manager seat with growth runway.
9 yrs / Banking → Operator transition · Remote
Two years investment banking, three at a top growth-stage marketplace running fundraise prep, board materials, and unit economics for the CEO directly.
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